Vision + Action

Vision + Action
Since February, 2010 I am helping my mother open a nail salon in Rockaway Blvd at Rosedale, New York. We were in the process of getting the permits from the building department of Hempstead to renovate the place. Since the small business failure rate in the America is 1 out 5 we need to make progress on our customer service in order to be success.
1. The esstientail is to attract new customers and keep the old customers.
My goal is to use the technology to help us tracks the customer. First, I will need a computer system that stores all of my customer information, which includes their address, email, date of birth, frequency of visit to our salon and the money they spend at our salon. Second, the invitation card will be sending out during special dates, such as birthday and holidays. With the invitation card customer will either find sales coupon or a small gift coupon. In additional, I will also set up the reward system. For customers that spend over $50 they will receive a special gift from us.
2. Become the best recommend Nail Place that provide the best service
Another of my concern is to train the front line employees to provide excellent service those satisfy the needs of every customer. The most efficiency way find out employees service s are directly through customers. Customers will be asked to fill out a quick evaluations form for their service during their visit. For every evaluation form customer filled out they will received a stamp at their member ship card. With ten stamps at their card customers will receive a 20 percentage of at their next service.
3. Provide friendly and relaxation environment.
I have giving the job of creating a relaxation environment to my interior design architect. Our salon will be using things that are environmental good to bring a message to our customer to save the earth. Not only employee but the manager and the owner will be trained to develop friendly relationship with the customer.